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Youcan DIY

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The Do’s and Don’ts of Communicating on the Environment

It seems like everyone from your local takeout restaurant to large multinational brands seem to be talking about environmental protection. We are entering an age of newfound awareness of and [...]

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What Does Plastic Have To Do With PR!?

Plastic has an image problem. For good reason, certainly. It made us wonder why chemical companies who make plastics haven’t stepped up their image management. And then we landed on a big [...]

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Pride or Prejudice? Corporations Are Taking a Stand for Social Justice

The outpouring of LGTBQ support in June, 2019, demonstrated by the rainbowing of American corporations (Fluent PR, included!), is – what exactly? A reflection that companies are woke and ready to [...]

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Time to Commit to PR?

Good, thoughtful PR. It’s not something you see much in our time of bombastic and unfounded declarations. For the past couple of months, my business partner has been talking about starting a [...]

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NCTech to Communities: 
Start with Yes to 5G

What is 5G? For those of us in attendance, a clear and deliberate definition was offered by Dr. Gerry Hayes of the Wireless Research Center of NC. I can’t be as elegant as Gerry was, but let’s [...]

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Why Wilmington? Why not

a pretty good measure of how far this city has come over the past three decades occurred on Wednesday with Greater Wilmington Business Journal’s annual Coastal Entrepreneur Awards. Ten nascent [...]

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Introvert?

For those of you who find the idea of walking up to total strangers and starting a conversation, well, intimidating, let me offer you a few tips. With a nod to Sara, one of the people I met in [...]

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Got a Small Business?

It’s small business week (or month, if you ask some companies). It got us thinking about what’s unique about small businesses and their need for PR. Seems like, the only real difference is the [...]

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Do you need a PR team – or advertising agency?

All of these deliverables are what public relations professionals think about daily. The tools we use to accomplish the goal can vary from media relations to social media and beyond. But to help [...]

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