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Introvert?

For those of you who find the idea of walking up to total strangers and starting a conversation, well, intimidating, let me offer you a few tips. With a nod to Sara, one of the people I met in [...]

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Got a Small Business?

It’s small business week (or month, if you ask some companies). It got us thinking about what’s unique about small businesses and their need for PR. Seems like, the only real difference is the [...]

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Do you need a PR team – or advertising agency?

All of these deliverables are what public relations professionals think about daily. The tools we use to accomplish the goal can vary from media relations to social media and beyond. But to help [...]

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We Love Well-Written Articles – and Great Conference Calls

As an intern at a PR firm, conference calls are a daily day task. They are crucial in order to gather information, collaborate with clients, or to readjust a strategic plan. The ability to reach [...]

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Celebrating Earth Day: Honoring ILM’s Sustainable Businesses

We thought that Earth Day would be the ideal time to honor companies that make it a focus to keep Wilmington livable. We know there are a lot of companies that deserve a shout out, but if we [...]

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Get Going Early

Vee Weir of Fluent PR discusses why you should get involved in your industry as early as possible.

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Groundbreaking News: Pier 33 Goes Vertical

It was years coming, but on February 7th of 2019 Dewitt Carolinas officially broke ground on downtown Wilmington, NC’s newest riverfront development. Pier 33 was first announced in 2014, in [...]

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From the Oval Office to the Corner Office: A Growing Disdain for the Press

President Trump’s hostility toward the news media is not his alone.  Sadly, it reflects a growing tendency among business executives who likewise regard any media inquiry with skepticism at best [...]

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Your word of the day: risorgimento 

noun | ree-zor-jih-MEN-toh   As a professional communicator, I’m always looking for that word that will stick out… the one that makes people sit up and pay attention. Because words matter, I [...]

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Speaking Up for Media

As PR professionals, we sit equidistant between our clients and journalists.  We serve both, making sure clients are well represented, and journalists are well informed about the topic at hand. [...]

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