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What Does Plastic Have To Do With PR!?

Plastic has an image problem. For good reason, certainly. It made us wonder why chemical companies who make plastics haven’t stepped up their image management. And then we landed on a big [...]

Pride or Prejudice? Corporations Are Taking a Stand for Social Justice

The outpouring of LGTBQ support in June, 2019, demonstrated by the rainbowing of American corporations (Fluent PR, included!), is – what exactly? A reflection that companies are woke and ready to [...]

Time to Commit to PR?

Good, thoughtful PR. It’s not something you see much in our time of bombastic and unfounded declarations. For the past couple of months, my business partner has been talking about starting a [...]

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Why Wilmington? Why not

a pretty good measure of how far this city has come over the past three decades occurred on Wednesday with Greater Wilmington Business Journal’s annual Coastal Entrepreneur Awards. Ten nascent [...]

Got a Small Business?

It’s small business week (or month, if you ask some companies). It got us thinking about what’s unique about small businesses and their need for PR. Seems like, the only real difference is the [...]

Celebrating Earth Day: Honoring ILM’s Sustainable Businesses

We thought that Earth Day would be the ideal time to honor companies that make it a focus to keep Wilmington livable. We know there are a lot of companies that deserve a shout out, but if we [...]

Get Going Early

Vee Weir of Fluent PR discusses why you should get involved in your industry as early as possible.