What Does Plastic Have To Do With PR!?
Plastic has an image problem. For good reason, certainly. It made us wonder why chemical companies who make plastics haven’t stepped up their image management. And then we landed on a big [...]
Pride or Prejudice? Corporations Are Taking a Stand for Social Justice
The outpouring of LGTBQ support in June, 2019, demonstrated by the rainbowing of American corporations (Fluent PR, included!), is – what exactly? A reflection that companies are woke and ready to [...]
Time to Commit to PR?
Good, thoughtful PR. It’s not something you see much in our time of bombastic and unfounded declarations. For the past couple of months, my business partner has been talking about starting a [...]
Introvert?
For those of you who find the idea of walking up to total strangers and starting a conversation, well, intimidating, let me offer you a few tips. With a nod to Sara, one of the people I met in [...]
Got a Small Business?
It’s small business week (or month, if you ask some companies). It got us thinking about what’s unique about small businesses and their need for PR. Seems like, the only real difference is the [...]
Do you need a PR team – or advertising agency?
All of these deliverables are what public relations professionals think about daily. The tools we use to accomplish the goal can vary from media relations to social media and beyond. But to help [...]
We Love Well-Written Articles – and Great Conference Calls
As an intern at a PR firm, conference calls are a daily day task. They are crucial in order to gather information, collaborate with clients, or to readjust a strategic plan. The ability to reach [...]