The Do’s and Don’ts of Communicating on the Environment

It seems like everyone from your local takeout restaurant to large multinational brands seem to be talking about environmental protection. We are entering an age of newfound awareness of and [...]

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What Does Plastic Have To Do With PR!?

Plastic has an image problem. For good reason, certainly. It made us wonder why chemical companies who make plastics haven’t stepped up their image management. And then we landed on a big [...]

Pride or Prejudice? Corporations Are Taking a Stand for Social Justice

The outpouring of LGTBQ support in June, 2019, demonstrated by the rainbowing of American corporations (Fluent PR, included!), is – what exactly? A reflection that companies are woke and ready to [...]

Time to Commit to PR?

Good, thoughtful PR. It’s not something you see much in our time of bombastic and unfounded declarations. For the past couple of months, my business partner has been talking about starting a [...]

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Why Wilmington? Why not

a pretty good measure of how far this city has come over the past three decades occurred on Wednesday with Greater Wilmington Business Journal’s annual Coastal Entrepreneur Awards. Ten nascent [...]

Do you need a PR team – or advertising agency?

All of these deliverables are what public relations professionals think about daily. The tools we use to accomplish the goal can vary from media relations to social media and beyond. But to help [...]

We Love Well-Written Articles – and Great Conference Calls

As an intern at a PR firm, conference calls are a daily day task. They are crucial in order to gather information, collaborate with clients, or to readjust a strategic plan. The ability to reach [...]