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From the Oval Office to the Corner Office: A Growing Disdain for the Press

President Trump’s hostility toward the news media is not his alone.  Sadly, it reflects a growing tendency among business executives who likewise regard any media inquiry with skepticism at best [...]

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Your word of the day: risorgimento 

noun | ree-zor-jih-MEN-toh   As a professional communicator, I’m always looking for that word that will stick out… the one that makes people sit up and pay attention. Because words matter, I [...]

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Speaking Up for Media

As PR professionals, we sit equidistant between our clients and journalists.  We serve both, making sure clients are well represented, and journalists are well informed about the topic at hand. [...]

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Planning for a Crisis

Watching the Facebook and Cambridge Analytica story unfold is to see the importance of crisis communications planning.  How much coverage has been dedicated to fb’s slow-to-respond posture?  Or [...]

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Stealing Our Hearts, One Cookie at a Time

While Margee, our resident nap expert, is fully celebrating todays National Nap Day, we also want to highlight the young ladies of Girl Scouts USA on National Girl Scout Day. Although we all [...]

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Commit to #MentorHer

In the wake of the #metoo campaign, much change is afoot in the work environment. It’s about time. But one of the negative consequences has been the recoiling of executive men when it comes to [...]

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Elite Innovations & Fluent PR: A Partnership for Innovators

Visit Fluent PR and the first thing you’ll notice is our commanding view of the Cape Fear River and the Battleship North Carolina. It is pretty awesome! But, it’s hard to overlook the impression [...]

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Fluent PR Offers a “Command of the Trade”

PR Pros Combine Forces to Open Fluent PR Herring, Revell-Pechar introduce new Wilmington communications firm   Wilmington, NC, February 14, 2018  — Two established Wilmington public [...]

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Launching a New Product? Start PR Early

If there is a product introduction in your future, start thinking about PR now. Fact: the earlier you begin, the better your results will be. There are three key things that impact the success of [...]

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Pre-Launch PR Checklist

OK, so you’ve got that breakthrough product that you think is going to make your company the leader you’ve always assumed it would be. Prototypes have been amazing. Focus groups have proven the [...]

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