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Speaking Up for Media

As PR professionals, we sit equidistant between our clients and journalists.  We serve both, making sure clients are well represented, and journalists are well informed about the topic at hand. This sometimes surprises our clients, some of whom believe it’s our job to shepherd their message to reporters without question.  But, in fact, ours is …

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From the Oval Office to the Corner Office: A Growing Disdain for the Press

President Trump’s hostility toward the news media is not his alone.  Sadly, it reflects a growing tendency among business executives who likewise regard any media inquiry with skepticism at best and cynicism at worst. Employees assigned to manage media relations often start from a  position of defense, rather than recognize an opportunity for informed coverage …

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Get Going Early

By Fluent, PR Social Media Manager, Vee Weir I grew up in the days of AOL dial-up and Myspace profile html code. Top 8 friends and personalized music players ruled my middle school life. I would spend hours online – in AIM, or in forums talking about everything from school and sports, to celebrities and …

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Got a Small Business?

Here’s how you can benefit from PR It’s small business week (or month, if you ask some companies). It got us thinking about what’s unique about small businesses and their need for PR. Seems like, the only real difference is the budget allocated to something that’s so hard to measure. Because what triggers a business’s …

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Why Wilmington? Why not

In the 30 years since I moved to Wilmington, this relatively small southern town has found its energy and refined its identity to become what USA Today recently recognized as a vibrant coastal city.   Back then, Wilmington remained distant from a major highway and was comfortable in its weekend-driven resort-minded lifestyle.  Retirees were the …

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