Fluent PR Offers a "Command of the Trade"

Fluent PR Offers a “Command of the Trade”

Posted February 9, 2018

PR Pros Combine Forces to Open Fluent PR

Herring, Revell-Pechar introduce new Wilmington communications firm

Wilmington, NC, February 14, 2018 — Two established Wilmington public relations practitioners are joining forces to open Fluent PR. Ann Revell-Pechar and Margee Herring, APR, have worked independently serving clients throughout the Carolinas and across the globe for a combined 60 years. The team is co-located with Elite Innovations in the Murchison Building downtown, highlighting their commitment to promoting entrepreneurship and building Wilmington companies of all sizes.

Revell-Pechar and Herring have formed a firm rooted in the public relations discipline, with a focus on media relations, product launch, content and digital media, strategic influencer engagement and communications strategy. Additional client offerings include event management, digital media, public speaking training and even podcasting, drawing on Revell-Pechar’s previous company, Business RadioX.

“The depth and breadth of expertise that comes from this partnership is unique at this time in Wilmington,” said Revell-Pechar. “We each have thirty years of PR and marketing experience across a broad portfolio of industries, which informs our judgement and expertise. We are at the genesis of building a world-class PR firm.”

“The name ‘Fluent’ reflects this depth of understanding,” added Herring, “PR is a nimble discipline, drawing from a variety of creative communication tactics. Knowing how and when and to whom we tell our clients’ stories is how we’ll distinguish Fluent from other firms.”

The two have been considering a partnership since meeting in the founding workgroup of Cucalorus Connect in 2014, where Margee Herring was the original Connect Conference Coordinator.

“Cucalorus Connect was essentially a PR platform for the City of Wilmington, and Ann and I saw that we shared a vision and enthusiasm for the business environment Wilmington is cultivating,” explains Herring. Though clients already draw from markets well beyond the Port City, Fluent PR looks to provide local enterprises a national platform, and in so doing spotlight Wilmington’s developing business and startup climate.

Fluent PR’s co-location with Elite Innovations is a strategic move for both firms. “Having Ann and Margee in the office to meet directly with clients in their early and mid-level stages assures marketing and messaging considerations are top-of-mind,” said Elite Innovations founder Andrew Williams. “It gives us and our clients a decided go-to-market advantage, and the introductions we offer Fluent will help them grow quickly as well.”

A.Revell Communications’ client history has focused on entrepreneurship, technology, life sciences, clean tech and venture capital industries. Margee Herring PR has served corporate and Fortune 500, small business, real estate, higher education, special event and non-profit sectors. Herring brings to the practice River Place, Wilmington’s flagship development on the Cape Fear River, and Atlantic Neurosurgical & Spine Associates, a practice that leads the country in state-of-the-art robotic-assisted spinal fusions and in stroke/aneurysm response. Revell-Pechar brings, among others, Seattle client ZOIC Capital, a health care and life sciences venture capital firm.

While additional client announcements are forthcoming, Fluent PR currently serves Wilmington start-ups Vavaroom, an online interior design service, myBeeHyve, a Software as a Service company for the network marketing industry, and Blaze Advisors, a healthcare consulting company.

About Fluent PR

Headquartered in Wilmington, NC, Fluent PR represents businesses looking to establish a strong and positive reputation, locally and nationally. With combined communications experience totaling more than 60 years, the firm brings strategic understanding to a “marketing department down the hall” service delivery commitment. They can be found in downtown Wilmington at 201 North Front Street on the mezzanine level overlooking the inspiring Cape Fear River, or socially on Twitter, Facebook, LinkedIn and by phone at 910-319-4131.

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Fluent PR Offers a “Command of the Trade”

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